5 Cold Email Strategies That Actually Generate Leads in 2024

Cold email remains one of the most effective channels for B2B lead generation, but only when done right. In this comprehensive guide, we'll share the exact strategies our agency uses to generate thousands of qualified leads for our clients.

1. Hyper-Personalization at Scale

Generic emails don't work anymore. Today's prospects expect personalization that shows you've done your research. Use variables beyond just first name - reference their company's recent achievements, challenges in their industry, or specific pain points.

2. Multi-Touch Sequences

A single email rarely converts. Build sequences of 5-7 emails spaced 2-3 days apart. Each email should provide value and have a clear, single call-to-action. Our data shows the 3rd and 4th emails often get the best response rates.