How FinanceFlow Inc. Generated 1,247 Qualified Leads in 90 Days
Published January 20, 2024
The Challenge
FinanceFlow Inc., a B2B financing platform, was struggling to generate consistent qualified leads. Their existing marketing efforts were producing high volumes but low conversion rates. They needed a systematic approach to reach decision-makers at target companies and book qualified sales calls.
Our Solution
We implemented a multi-channel outbound strategy focused on their ideal customer profile: CFOs and Finance Directors at mid-market companies. Our approach included hyper-personalized cold email sequences, strategic LinkedIn outreach, and targeted content. We developed 3 distinct messaging frameworks tailored to different industry verticals within their ICP.
The Results
“The Mumbo Leads team completely transformed our outbound process. We went from sporadic leads to a predictable pipeline. The quality of leads is exceptional - these are exactly the decision-makers we need to talk to.”
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